How private piano teachers can earn $1000 a day [no, really!]
My music coaching studio just cracked $1000 a day.
Now, you might be expecting some overnight success story, but the truth is - it's taken me a LONG time to get to this point. I launched my first coaching studio in 2001, and it's taken me over 20 years to truly understand what makes a successful coaching business.
In this tutorial, I'm going to show you how private piano teachers can earn $1000 a day without working 100 hours a week.
In fact, I teach three days a week in daylight hours and work less than 8 hours a week.
$1k a day.
Sound too good to be true?
Let me show you how to do it.
Now, I'm going to go out on a limb and guess you didn't make $1000 today, you didn't make $1000 yesterday and you're not likely to make $1000 a day tomorrow.
But don't answer that uncomfortable question.
Instead, let me ask something much less confronting that's going to give me the exact same answer;
Did you make a $1000 offer today? Did you make a $1000 offer yesterday, and are you going to make a $1000 offer tomorrow?
Prospective students can absolutely say no. However, if you didn't make the offer, you definitely didn't make the money.
Here's the thing, your students aren't actually looking for an hour of your time at all.
They're looking for RESULTS.
And when you work out exactly how to charge for RESULTS instead of TIME - not only are you going to triple your income as a private piano teacher, your students are going to succeed beyond their and YOUR wildest dreams.
Charing an hourly rate is not only an outdated business model, it's also a shitty coaching model.
Think about it - when do your students make most of their real tangible progress as musicians?
That's right, it's not in the hour lesson that you're giving them each week - it's when they take away the tools, guides and skills that you share with them and they chip away at it on their own time that they make wild leaps and bounds.
They're making massive gains using your approach and method - but you're not being PAID for these gains, and you're ultimately not supporting your students through that learning curve.
"See you same time next week Steve!" and then you're on to the next student.
Imagine being part of that learning curve with your students, and being PAID for it at the same time?
That's exactly how I earn $1000 a day as a music teacher - and it's also the reason why my students are making albums, getting record deals and touring the world.
For example, my student Red had never played live in a professional setting before, and now he's touring America to SOLD OUT crowds;
Another student Michael had never been in a recording studio before - and had a dozen amazing songs that he'd been plucking away on an acoustic guitar for over 20 years with no real plan for them; he just released his first album!
These aren't your standard student results - world tours, albums, record deals.
And it's all been made possible by supporting my students through the learning curve rather than charging them an hourly rate and pushing them out the door.
The very first thing you need to do if you want to get better student results, and start being PAID for those results - is to identify exactly WHO you're ideal student really is.
Think about it - a 'guitar teacher' is a very valuable position, right? But a "rock guitar teacher who specializes in left hand students" becomes a much more valuable proposition for the RIGHT student.
The lefty student could go down the road and work with the guy charging $30 an hour - absolutely. But, they're not getting a specialized, 'niche' experience with someone that really UNDERSTANDS their issues and problems, and is uniquely positioned to help them with those exact goals.
This is where you can start making a specialized offer to your piano students.
What is your niche?
What is your specialty?
Who are you uniquely positioned to help in the most efficient and specialized way?
This is your ideal student - and you need to start speaking to and catering to this exact student immediately if you're going to start making a higher value offer to them.
Now, when this ideal student reaches out to you for help with their piano playing - instead of saying "$50 an hour" - instead, quantify the exact result they're looking for, put a timeframe/deadline and a full stop at the end of it, and charge for that result instead.
"Using XYZ tools, XYZ online coaching program, XYZ support from me, XYZ support from my online community of piano players and (limited) XYZ personal coaching with me - we're going to reach your goal by the 20th of July before your Piano Concerto/live show"
This sounds like a MUCH more valuable offer, right? It speaks to the results that the student is looking for - and allows you to charge for it without it being boiled down to an hourly rate.
A program like this might run at $1200, or even $2000.
And this student is going to NAIL their audition/show because you've given them the tools and support to really hone their learning curve in a way that hourly lessons could never do.
This might be a 12 week program that includes 5 online courses, 3 special tools, 10 guides and two or three hours of coaching with you - just as an example.
This allows you to really flex your true expertise where it's needed, rather than burning out your time on menial things that really could be handled by a tool, course or an online community etc.
In turn, you can then take on more students because you're not working 10 hours a day - and you can basically set your sights on your financial objective because the better the result, the more proof you have that it works, and the more this program is going to cost.
I run a 12 week vocal intensive that starts around $3000 depending on the goal/timeframe and student - I'm booked out into the new year already, paid in advance and I'm turning students away.
You can download the blueprint for building a multiple six figure coaching studio exactly like mine in the link down below - just add your details on the bottom link and check your email!
It all starts with identifying the right student, and making them the right offer.
The SLOW BURN content system
Struggling to create enough valuable content for your followers/content that converts your followers into real students? Hit this link to learn the Slow Burn Content System that turns one post/content/video into 10x juicy pieces of content that drive engagement, education and entertainment.
The ULTIMATE guide
Join my mailing list to receive the blueprint for my own multiple 6-figure music coaching studio - "The Ultimate Guide to growing/building/scaling a music coaching studio"
We hate SPAM. We will never sell your information, for any reason.