online music teacher jobs? [Start your OWN coaching business]
So you're looking for online music teacher jobs - you want to teach guitar, piano, sax (insert your instrument of choice!) and the easiest thing to do is get a job with an already established coaching studio online, right?
One of the best things about being an online music teacher is the freedom your own business provides you, not only time and scheduling, but also financially.
If you apply for one of those online music teacher jobs - it's likely you'll get paid minimum wage, while your student is actually paying a premium to work with you.
That's right, the owner of the coaching studio you're applying for those online music teacher jobs is going to take a serious cut out of your pay as an online music teacher. You're doing the work, the student is paying the cost - but you're not really getting all the money you deserve for your hard work.
That's why you need to ditch the online music teacher jobs and start your OWN music coaching studio.
It's easier than you think. I've fleshed out a basic structure for earning $10k a month as a private music teacher without having to take one of those online music teacher jobs that cuts your rate in half.
First up, run the MATH on exactly what it's going to take to hit your financial objectives as a teacher. If your financial objective is to earn $20k a month, and you're charging $50 an hour for piano or guitar lessons - the math doesn't pan out that well.
($20,000 / 4) / $50 = 100
One HUNDRED lessons per week - that's what you'd have to give if you wanted to earn $20k a month.
It's simply not a viable option. So, we need to start asking WHY you're charging $50 an hour - and your answer is likely going to be something like;
- noone will pay me more than $50
- it's just the going rate for piano/guitar lessons
- there's a guy down the street doing it for less
But these really aren't the answers to the real question I'm asking.
Are the results that you're providing your students worth more than $50 in the long run? The real reason why you're charging $50 an hour and unable to reach your financial objectives is because you're not a specialist/ you're not capitalising on your true expertise as a teacher.
This means you get generic students and can only charge a generic rate - just like the guy down the street teaching campfire songs on an out-of-tune acoustic.
Instead, if you hone your coaching skills into your true niche; think specialist flamenco lessons, or jazz piano for mature age students, or rock guitar for lefties - the more specialist you make your content and offer, the more unique your students are going to be.
A left handed rock guitarist isn't going to pay a premium for lessons with a right handed guitarist that plays folk, right? They'll pay the going rate at most.
But if you're THE preeminent expert rock guitar teacher that caters solely to left handed students - they'll pay a premium to work with you/do your program.
Catch my drift?
What is YOUR specialty as a teacher, and how can you leverage it to balance out the math we just ran on your financial objectives?
I can hear it creeping into the back of your mind already - "but noone is going to pay $500 an hour for a piano class!"
And you're absolutely right.
We're going to create a wholistic program that gives them a real TRANSFORMATION as a musician. Offering an hour lesson is like saying "sure, you're going to pay the cost, but we might not reach your goals" - but if you set the goal in stone and charge for the end results, this changes the whole playing field.
It's not just a better financial model for your business, it's actually a better COACHING model for your students - your students are going to go out there and kick ass like never before because of how you're leveraging your true specialty as a teacher and not just wasting your time on basics or irrelevant styles that don't suit your expertise.
The world's greatest flamenco guitar teacher isn't going to be able to charge a premium for teaching campfire songs and chords, right? You need to leverage your expertise first and foremost.
Our next step is to speak to our ideal students.
Have you ever had the experience of working with a student that simply wasn't a good fit for you? Either they didn't practice, they wanted to learn something you didn't specialise in, or maybe they didn't really trust you or follow your advice.
This isn't a bad student, or even your fault as a teacher - you're just not a good fit for each other.
So, every piece of content you create, every ad, every email you send needs to speak to your ideal student solely, and with a singular message. If you're a jazz guy, act and speak like the jazz expert that you are. If you're a rock guy, same deal - act and speak like the rock expert you are.
This really does two important things; it alienates the 'wrong' students who just aren't a good fit. If they want to learn campfire songs, but all your content is about shredding like wildfire on a flying V guitar - they're just not going to gel with your content (this is a good thing) but just as important, it's going to reach through the screen and SHAKE your ideal student.
Imagine being a left handed guitarist constantly struggling to follow everyone's advice because it looks back to front on the screen, and the fingerings look all wrong - and even following conventional guitar tab is a challenge...
... Then finding the only left handed rock guitar tutor out there giving advice specifically for lefties.
You're going to be over the moon, and you're going to get value and solutions that quite literally noone else out there could ever possibly give you, because they're not left handed rock guitarists and have NO idea the challenges you're going through!
Even if the leftie charges three times as much as the guy up the street, it's a no brainer to work with him, because he's going to help you reach your goals in a way the average guy could never do.
Find out your 'leftie guitarist' specialty - whether it's jazz sax, blind piano players, campfire guitarists - whatever makes you "you" as a musician and a teacher.
Leverage it.
Now, you're probably starting to freak out about the sheer amount of content you're going to need to create to reach all of those students you need to hit those financial goals with a smaller pool of students to fish from, right?
Let's run the math.
If you create a $2500 guitar program that takes the student from Zero-to-Hero over a 12 week period and guarantees the unique result they're looking for - you only need to make TWO sales a week to hit your $20k a month goal. That's why running the math is so incredibly important.
In reality, you really DON'T need a huge amount of content or a huge reach to have a wildly successful music coaching business of your own (forget those online music teacher jobs - they suck!) - you simply need to work out who your ideal student really is, how to speak to them, and most importantly; what to offer them.
Hourly coaching is never the answer.
I've created a full guide on scaling your music coaching business to six figures and beyond. Add you details below to download "the ultimate guide to growing/building/scaling a music coaching studio" and I'll share the exact blueprint that I've used for my own multiple 6 figure music coaching business.
Add your details and hit the link to download the guide now and I'll SHOW you how to set up a highly successful music coaching studio that charges for results, not time, by providing the WILDEST transformations for your students and making an offer so good that they literally can't refuse!
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