Music Teacher? How to create content for a website

So you're a music teacher - you excel at teaching your students guitar, piano or maybe vocals. I've personally been running a voice coaching studio for 15 years. Being a great teacher and a great musician is one thing - but do you know how to create content for a website? Great content which is as entertaining as it is engaging and educational?

I mean, WHAT should you be creating content about anyway? Scales? Exercises?

The first step if you want to learn how to create content for a website is to identify a problem that you can solve, then present a solution.

For example, a problem for a rock singer is being unable to sing high notes.

So, you need to create a tutorial such as "How to hit high notes as a singer" and simply introduce the problem, then your solution.

There's two key points that you need to keep in mind however - #1 is value, and #2 is reach.

If you want to have a successful only music coaching business, you need to provide more VALUE than anyone else. Someone out there is always going to have a flashier video, a more expensive camera, or maybe a better looking guitar or backdrop in the video - but can they provide real VALUE like you can?

Secondly, REACH.

This is where SEO comes into it - search engine optimization. If search engines like google and yes, even YouTube is a type of search engine that provides results, if they can't match your content with someone making the query you're addressing - it will never get the reach it deserves.

This is where KEYWORDS come into it. Using a keyword tool, you can easily find keyphrases and keywords with low competition that match the content you're creating.

Maybe the keyword is "rock singing lessons" or "left handed guitar" - you need to include this in the title of your content, whether it's a blog or whether it's a video, and you need to include this same keyword in your content. This keyword matches your content to the query that your ideal viewer is making.

#1 - Find a problem
#2 - Solve it
#3 - Create REAL value, not just content for content's sake!
#4 - Ensure your reach by including relevant keywords

Bob's your uncle.

Now, creating unique content every single day becomes challenging when you burn through your core solutions over the first few days or first few weeks, so it's important you have a content system in place that splits your content down into subsequent supporting pieces.

One blog might become a YouTube video, 5 shorts, a few reels on instagram and maybe even a post on X or Reddit.

I like to call this the "slow burn" content method where your content is feeding into itself time and time again, ensuring constant growth and constant reach for your core content, ultimately bringing paying students your way that want to come and work with you.

One better than that, you need to systemize your whole coaching business so you can reach the ideal student, make them an offer they can't refuse and ultimately charge for RESULTS rather than an hour of your time.

Add your details below to download "the ultimate guide to growing/building/scaling a music coaching business" - yep, I should have come up with a zippy, trendy name for it - but, it doesn't exactly what it says on the box; shares the exact blueprint that I've used to scale my voice coaching business to multiple six figures the last four years in a row.