How to be a guitar teacher [Get started TODAY with 3 easy steps]

So you're a great guitarist.

You've got a quantifiable, repeatable, proven approach for how OTHERS can become great guitarists too.

It makes sense that you want to learn how to be a guitar teacher.

But there's more to running a BUSINESS than just having an incredible skill like being a great guitarist, or even being a great teacher.

There's three critical steps that you must take if you want to be a guitar teacher.

The first is to truly understand WHO you're going to work with.

I'm sure you're thinking "duh, people who want to learn guitar????"

But the reality is far from the simple and general answer of simply people who want to learn guitar.

When there's another guy two blocks away that charges half as much as you do - what exact incentive do your prospective students have to actually come and work with you?

What is your speciality?
What is your niche?
Who can you best serve?
Who can relate to you/who can you relate to?
Where does your exceptional skillset lie?

I started my first guitar coaching business in 2001 - and honestly, I really didn't have an answer to any of the questions.

Well actually, I did have an answer - but my guitar coaching business really wasn't centered around those answers.

I'm a rock guy, a heavy metal guitarist - I grew up with Black Sabbath and Led Zeppelin, and at the time I was highly into 'guitar solo' type rock and metal like Metallica and Pantera.

Yet I was teaching beginner guitarists the C and G chords.

This was my first mistake as a guitar teacher.

#1 - learning the C chord isn't worth $100 an hour or whatever I was charging at the time.

#2 - I wasn't leveraging my unique expertise as a rock guitarist to help my students reach HUGE goals.

Meaning, I simply wasn't working with the right students.

Basically, they were paying way too much for the basic experience they were having with me instead of truly utilising my expertise as a rock and metal guitar teacher.

I wasn't being paid what my expertise were really worth, but they were actually overpaying for the experience they were having with me.

Lose/Lose, right?

Now - let's say my specialty was Iron Maiden guitar solos, and an Iron Maiden obsessed guitarist came my way and we set a goal to learn 5 Iron Maiden guitar solos over a 12 week period.

This is much better experience for the student, and a much better experience for me as a teacher.

They would be truly benefiting from my expertise, and I would be able to charge accordingly.

If you're watering down your audience by trying to be "all things to all people" - then your students suffer first and foremost, and secondly your business is going to FAIL. 

You're literally swimming in a sea of mediocre teachers that can offer the same thing for half the cost.

Or, you could simply work out exactly WHO you want to teach/who you can best serve - and you can work with the right people who revere your expertise and benefit greatly from your unique positive to teach them exactly what they're looking to learn.

Unlike generic Joe down the street who can teach them a couple of chords for $20 an hour with no end goal or end in sight...

WHO are you going to teach? There's more to this question than you realise.

Number two; how are you going to reach these people?

It's one thing to say you're going to teach students who like to wear green T-shirts - but, HOW do you actually reach students who wear green T-Shirts?

Strange analogy I know - but it works.

If your niche as a guitar teacher is to teach a rare form of fingerstyle flamenco guitar - HOW are you going to reach those people specifically, without having to teach rock shredders or total beginners how to play the Am chord?

The key here is to quite literally speak to these people with one singular message.

Instead of being general and being all encompassing with your content online - it needs to be NICHE content designed for that exact subset of specific flamenco guitarists.

Sure, you're not going to have 1m subscribers - BUT, the few thousand subscribers you do have are actually going to be willing to work with you professionally, because you've called them out and said "hey, do you want to play this unique form of flamenco? This video is for you!".

There will be ZERO confusion in your content, expertise or message.

1000 students that work with you is better than 1m followers and only 10 students, right?

Find your students, then speak to them directly.

If you want to teach left handed students, speak specifically to left handed students.

If you want to teach fingerstyle, speak specifically to these guitarists.

If you want to teach extreme shredding and metal solos, then speak to those guitarists.

You get a direct reflection back of the message you put out there as a teacher - so, put out the message you want to receive in student form.

Want left handed students from Holland who want to play Malmsteen solos? There's your content, right there.

Finally is your OFFER.

Let's be honest - did you REALLY learn anything from hour long guitar lessons yourself?

I bet there was some crux somewhere along the way where you split from your teacher and went any made your own progress, or, maybe you even changed methods and approaches somewhere along the way, right?

The generic "see you next Tuesday same time?" coaching model simply SUCKS - don't put your students through it.

What do they want to learn, and how could you best help them achieve this?

Maybe it's a 12 week program with some online guides and some personal time with you?

Maybe it's an online program with an exam at the end?

Maybe it's trial-by-fire with live shows that they send you recordings of?

First get the goal, then work out the best way to make this happen.

It's all about RESULTS - not your hourly rate.

Your students should be improving and making leaps and bounds in between the time they meet with you - meaning, you need a program and way to support them at their most valuable and beneficial points - not just the hour lesson you're going to have with them, same bat time, same bat channel next week.

SUPPORT them in the wilderness, and the results (and the value of your program) will sky rocket.

If you can get your guitar students on stage in 12 weeks - what is that worth to them?

Find your audience, speak to them, then make them an offer.

Now, if you're going to speak to your specific audience - it's going to take a LOT of valuable, engaging, entertaining content, right? That sure sounds like a LOT of work.

What if I told you I only create three pieces of unique content each month - and that I've got a proven content system that turns that into daily content for 30 days?

Yep - you heard right.

It's called the Family Tree Content System.

One piece of content alone seeds a minimum of 10 subsequent tutorials/posts that feed back into my original root content, creating a SLOW BURN on my content that just keeps growing and growing over time.

I'm still getting real students today from content I created 10 years ago.

Seriously.

Hit the link below to learn exactly how it works.