After a brief period of "feast" where I over committed to a rental we couldn't afford, over committed to gear for my coaching studio I couldn't afford - the "famine" hit where I got completely burned out on the whole thing, burned out on creating content (which I've always hated doing) and completely burned out on teaching and coaching - basically, my genius plan of being a successful coach all came crashing down on us at the VERY worst moment right before our second bundle of joy entered the world, and just as out rental lease was ending with nowhere to go and a massive anxiety attack every time I tried to create content, record a new video or even follow through on the coaching sessions I had already sold.

In my field, I really was in the top tier of teachers out there - the reviews of students who worked with me really said that to the power of x10 and then some. I was being touted as the BEST coach that many in my field had worked with - even a life changing experience.

But I was totally broke.

Stressed out.

Working nights.

Not only did we have rambunctious toddler destroying everything in her sight, and a new baby on the way, my dad was also given a terminal diagnosis all at the same time as my studio was imploding.

In a final twist, I started experiencing systemic inflammation due to the sheer amount of stress I was under - my hair was falling out, my skin was bright red and my mental health just went to the gutter.

I was sick to DEATH of the whole thing, and really started considering other options instead of coaching.

A devastating prospect after nearly 10 years as a teacher.

In a moment of "fuck it!" I did a video really just saying what I thought, how I felt, what was going on, and how this was effecting my ability to really perform as a musician myself, and effecting my ability to really follow through as a teacher.

I really felt this was going to be the deth-knell of my business.

Just IMAGINE saying EVERYTHING you've ever thought of saying with no filter.

... To your clients, followers and the general public.

Everyone LOVED it.

Seriously.

I was booked out completely within a week - even turning people away because I simply didn't have time.

People wanted me in the recording studio with them, people wanted me on tour with them.

Everyone wanted the "No BS experience" that I had shown them they could have from this one video where I really just laid it all on the line, heart on sleeve.

They wanted to be like that guy.

Hell, I wanted to 'that guy' too.

This was a defining moment in my life.

Not just as a teacher, and as a content creator.

But as a whole - it just dawned on me that the "No BS" way I liked to do things that I had really thought of as a problem and a detriment to get out there and reach those really in need of my help as a teacher - was my greatest strength.

I had struggled for YEARS with these feelings of inadequacy and anxiety about not being one of those 'alpha' guys who can talk a million miles an hour and looks like adonis with muscles on muscles - I really felt like an aquarian personality like mine really had no place being out there with their face on YouTube.

(Yes, that's me with my eldest daughter in the photo there!)

Now, my bullshit-radar has always been extremely strong.

I can smell BS from a mile away.

But over many years of trying to compete with massive coaching studios out there, changes in marketing and social media and changes in my own business over many years.

It had all started to feel like total BS.

Honestly, I really HATED teaching at this point - it was all about more bookings, more students, charging more than I really wanted to charge just to keep the lights on in my studio and feeling quite bitter about the competition out there - you know, million subscriber channels out there who were putting out absolute crap, but somehow succeeding.

So I decided to say exactly that, and give the advice what I REALLY wanted give - not the advice I felt I was obliged to give through the filter of the crap everyone else out there was sharing.

I released a video with ZERO filter - no view on any other content that was out there, and really not giving a shit about what people thought of me.

Man, what a MASSIVE change.

People just went CRAZY for it. I was getting emails at 3am from people almost in tears saying that my story was their story, that they related so much to what I was going through - and that it was totally wild that someone succeeding as a musician and as a teacher was going through EXACTLY what they were going through at the same time, regardless of said success.

When my daughter was born - I decided that THIS was exactly the kind of guy her Dad needed to be.

No BS, straight down the line - total honesty without fault.

That's who I wanted HER to become, right?

Her true, authentic self.

For this to happen, that's exactly what I needed to be too - no filter, just 100% myself with no consideration other than to my truth as a person, and also my truth as a teacher.

So that's exactly how I started to teach, and exactly how I started putting myself out there.

I called BS on the whole lot of it - the reaction videos, the mimed 'vocal covers', the outdated terms and stuffy trope that often comes with vocal technique and started explaining things from MY perspective and from MY experience.

You wouldn't believe the absolute change in the 'quality' of the students coming my way that were 100% aligned with my approach and the results that I was going to provide them with - even before I'd ever spoken with them.

Exceptional results with your music students starts with an aligned purpose.

When I started creating my content, interacting personally and sending emails in this way - basically as "me" without a filter - you won't believe what happened to my coaching studio.

I found that my story, was THEIR story.

I've always struggled to relate to 'the norm' - whether it was highschool, whether it was working an office job with guys in suits, whether it was warehouse and factory jobs I had, even as a musician too - I always felt a bit different and like my perspective and experiences were just a little skewed from the norm.

...And that's exactly who I found through putting myself out in such an unabridged way.

I ultimately found "my" people.

The PERFECT students without even trying to do so.

The deafening silence of profundity was immense.

"you mean... I just have to be... me??"

I really didn't have to 'sell' anything to anyone from this point - there was an army of students BURNING for the results they knew only I could provide them. They were at the exact same point that I was at at my lowest as a singer - stressed out, failing, burned out and struggling PERSONALLY and here I was kicking ass and taking names as a singer singing some of the wildest stuff they'd ever heard. They couldn't use "but I've got kids" as an excuse anymore as I had two young daughters, the first of whom we'd had a severe birth trauma with to boot. They couldn't use anxiety, depression and a lack of confidence as an excuse anymore - yep, I had that too. They couldn't use voice type or genetics as an excuse anymore either - yep, "bad voice" here too.

I didn't even have to say any of these things to anyone either, they simply related to the honesty in my content in a big way.

My students started making ALBUMS, touring internationally, nailing auditions for established bands, becoming teachers themselves, getting record deals - and you guessed it, even some of those teachers with the massive channels wanted to secretly work with me now.

The results were just HUGE.

The business went from $45k a year to $100k in about two months, $150k by six and to $250k+ within 12 months.

I was working less hours than ever before, the 5 star reviews were just OFF THE HOOK, my students were kicking ass and truly succeeding out there in the real world of music and singing - and here I was making multiple six figures in a matter of months.

Oh, and did I mention stress free, debt free and with more time on my hands to focus on my own projects and skills as a musician myself?

I'm sure your own version of your true authentic self is highly different to the motorhead-shirt-wearing, pirate-swearing, rock-music-diehard, pull-no-punches authentic self that I am at my core.

But whatever that is for you, this is exactly who YOU have to be and what YOU have to do to reach your ideal client, your ideal student, and ultimately work with the RIGHT people and provide them the results they deserve that only you can provide them.

This translates into better results, better students, reaching your financial goals, and ultimately a better coaching studio.

Be yourself 100% with zero fucking filter - for better or worse.

Your people will find you.

You don't need fancy marketing, a massive budget, or bizarre "reaction" videos on YouTube - you just need to put yourself out in a genuine way, and help people with true altruism.

... and your studio is going to explode like a bomb.

SO many amazing people are going to come your way, and you're going to help them kick ASS in your chosen field.

So, who are you?

I'd love to hear your story.

Kegan.